Search Engine Optimization
Search Engine Optimization, or ‘SEO’ for short, is the process of optimizing your website to perform well for keywords that you want to target in search engines like Google, Yahoo! and Bing. The amount of upfront and ongoing effort to rank well for a particular keyword varies depending on how competitive the keyword is, among many other factors.
How does Out of the Blue Marketing optimize my website?
We do basic SEO as part of the normal course of best-practice web design. If SEO is particularly important to you, we mutually agree on a budget for optimizing your website more aggressively for your keywords. We’ll take an initial assessment of where your website ranks for your keywords, perform the optimization, and track the progress over the course of a few weeks. At that point, we reevaluate to see if you need more work for particular keywords and give you some pointers on how to optimize any blog posts or social media posts for those keywords.
Content writing for SEO
Content creation such as blogging and YouTube videos can have a great impact on your overall web presence. Not only do search engines look at the keywords on your website, but they also look at what websites link to you and what their keywords are.
If there are common keywords, that link is more relevant, so search engines will score your website higher for that keyword. We can train you how to write your posts to maximize your SEO efforts and if you simply don’t have the time to do this yourself we offer Fully Managed Social Media packages.
Best Practice SEO
We only use “Best Practice” SEO! It isn’t mystical, but there is a great deal of confusion and misinformation about SEO. Unfortunately there are many companies out there that claim to be “SEO experts” but use predatory practices and have ongoing fees even when no work is performed. Many make outrageous promises, and unfortunately a few of our clients have fell prey only to have the SEO company install adware on their computer – and charge them for it!
We try our best to not overwhelm our clients with techno-babble, but we believe that educated and informed customers are the best customers. We truly have you and your company’s best interests at heart.
Contact us today to find out more about what Out of the Blue Marketing can do to enhance your web presence!