Search Engine Optimization

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As experts in the search engine optimization and marketing industries, the management and employees at Out of the Blue have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results.

Why is SEO Important?

More than 80% of consumers research online before buying.

95% of internet users begin their web search through a major search engine like Google, Bing, or Yahoo.

Nearly 92% of organic clicks to sites come from Google’s page 1 results.

Organic SEO Traffic is the largest form of traffic to a website and SEO directly impacts this.

Consumer perception is that the higher a website is ranked in a search engine the better the company and/or product is.

 

Why SEO is Beneficial to Your Business?

Research shows that approximately 95% of all web sites are found via search engines.

SEO allows you the ability to choose keyword phrases for searches performed by potential customers

SEO helps make your Google My Business listing more visible.

Solid SEO and user friendly web design will help bring visitors to your website.

SEO impacts voice search, enhances mobile rankings, and helps your business dominate the competition.

 

How We Do It

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Out of the Blue Marketing caters to clients who require an intensive, full-service approach to search engine marketing. On or off the page, our SEO tactics are fully managed by our team for your benefit. The expertise offered by our technical copywriting staff can successfully increase the search engine rank and site traffic of any website regardless how complex the website is or how competitive the industry is.

Analyze a website

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.

Keyword Research

Keyword density tells you how often search term appears in a text in relation to the total number of words it contains.

Link Building

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage.

Off-Page Optimization

Off-page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

On-Page Optimization

On-page optimization refers to all measures that can be taken directly within the website in order to improve its position

Reporting and Analysis

Our SEO review consists of several factor like a content linking structure, social media efforts, and its trust on the internet.

Let’s Get Started
on your project

We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.